Understanding the importance of design with the help of dark patterns on the internet

Understanding the importance of design with the help of dark patterns on the internet

Written by Pranav Chakkarwar on 27 May 2021 • 3 minutes to read

What is a dark pattern?

Majority of websites on the internet exist to extract every last buck from your wallet. You will provide your valuable and personal information to get free eBooks, discount coupons, or something else. But, once you sign up or make a purchase, they will always keep you in the loop and make every effort to stop you from opting out!

Imagining some scenarios will help you appreciate my viewpoint.

Worst wired.com cookie banner implementation

Why should I avoid using these patterns on my platform if they are favorable to me?

In most circumstances, it will cause more harm than good, making the user’s experience worse. This could result in a never returning user or even worse, influence others to avoid your platform. These aspects are critical if your company is just getting started, but it doesn’t imply the major players are immortal. In 2015 Linkedin’s dishonest design cost it $13 million.

In case of newsletters, If an user cannot locate the link, they may mark the email as spam. As a result, your domain’s reputation will suffer. Now you can expect more of your communications to end up in the spam folder as a result of your bad reputation. So, what’s the sense of having a large number of subscribers if they can’t read your emails?

What can we conclude?

These dark pattern examples should give you a decent notion of how important a design process is. Remember! It not just the visuals that count but the whole experience of an app or a website. So, it’s better to avoid incorporating dark patterns into your platform and improve the user’s experience. You can read more about dark patterns on darkpatterns.org



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